In the first-ever creative assignment for 360i, Target wanted to show Halloween fanatics that they were the ultimate destination for all things halloween. Rather than tout their comprehensive offerings, we gave their favorite holiday a 21st-century upgrade with the world's first social network dedicated exclusively to Trick-Or-Treaters. As the creative director, I was responsible for all aspects of the project. As the nerd, I ended up living at the hardware fabricator overseeing light feedback programming and sound design.