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Okay
#WeighThis

After 5 years of declining sales, Lean Cuisine needed a change. #WeighThis transformed their image from an 80's diet brand to a modern, health food brand designed to help women focus on the things that really matter.

Project Roles
Copywriter, Creative Director, Creative Technologist
Company
360i
Skills
Copywriting, Creative Direction, Editing, Filmmaking, Strategy, Technology
Media
Commercials - Video, Social Media Content
Project Industries
Packaged Goods
Collaborators