After 5 years of declining sales, Lean Cuisine needed a change. #WeighThis transformed their image from an 80's diet brand to a modern, health food brand designed to help women focus on the things that really matter.
- Project Roles
- Copywriter, Creative Director, Creative Technologist
- Copywriting, Creative Direction, Editing, Filmmaking, Strategy, Technology
- Commercials - Video, Social Media Content
- Project Industries
- Packaged Goods