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BASF - Biologicals (art direction & storyboard)

to explain and promote BASF's biological products, I led this project's art direction while also playing a key role in the project's conceptual development, giving me the opportunity to create a visual metaphor based around string-based, puppet-like plants

Project Roles
Art Director
Company
BASF
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Sketching, Storyboarding
Media
Advertising, Commercials - Video
Project Industries
International, Packaged Goods, Technology
BASF - Biologicals (art direction & storyboard)
BASF - Biologicals (art direction & storyboard)
BASF - Biologicals (art direction & storyboard)