Microsoft was headed for big changes. Their brand new operating system was in the works. The Surface, their first ever tablet, was about to be introduced to the world. And they needed a reboot of their overall look and tone.
So we locked ourselves in a room and put together a 360° campaign that featured a new website, widespread online media placements, guerrilla street art and a Times Square takeover to celebrate a new Windows, a new Surface and a new Microsoft.
- Project Roles
- Brand Strategy, Copywriting, Creative Strategy, Digital, Experiential, Street
- Advertising, Brand Identity, Branded Content, Products - Digital, Websites
- Project Industries