UGG // Treadlite Launch
The key to this one was keeping the production simple. We stripped our shoot down to the bear bones, but with plenty of toys, and literally walked the streets of DTLA for 6 days. With only two "set ups" to get, we scouted and shot in tandem, on the fly, hoping the occasional fence.
The floating product was executed and animated by a not-so secret weapon of mine (MakeVFX), music and sound design beautifully crafted by Wolf at the Door.
- Project Roles
- Post Producer, Producer
- Ugg Australia
- CGI, Live Action, Music, Post-Production
- Branded Content, Commercials - Video, Social Media Content
- Project Industries