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Victoria's Secret Wireless Bra Launch Spring 2019

Concepted the creative strategy for the launch of a new Wireless Bra for Victoria's Secret. Determined what the look & feel would be for the campaign, the models, photographer, hair & makeup, and styling as well as how it would be executed in stores, social, and digitally.

Project Roles
Art Director, Content Strategist, Designer
Company
Victoria's Secret
Skills
Art Direction, Content Strategy, Creative Strategy, Design
Media
Advertising
Victoria's Secret Wireless Bra Launch Spring 2019
Victoria's Secret Wireless Bra Launch Spring 2019
Victoria's Secret Wireless Bra Launch Spring 2019
Victoria's Secret Wireless Bra Launch Spring 2019
Victoria's Secret Wireless Bra Launch Spring 2019
Victoria's Secret Wireless Bra Launch Spring 2019
Victoria's Secret Wireless Bra Launch Spring 2019