Little Dame—Brand Refresh
After nearly four years of working within and subtly expanding on the Little Dame brand, it was time for a little refresh and time to update some of the elements that were no longer working so well. The updates needed to be subtle enough to continue the brand forward, while maintaining a neutral backdrop for the variety of artwork that’s shared within the space.
For this project I worked with the shop owners of Little Dame to target what aspect of the brand and website were no longer working and what elements were no longer a valid representation of their shop. After our conversations, I updated the website, created a secondary logo, updated social icons and illustrations, and updated select print collateral—with more collateral to come.
- Project Roles
- Art Director, Designer, Typographer
- Little Dame
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, CSS, Design, HTML
- Brand Identity, Branding, Websites
- Project Industries
- Entertainment, Lifestyle, Retail