Equinox Fall Fashion

Using a combination of in-studio and urban locations throughout NYC, I collaborated with Art Director Alison Joseph at Wieden + Kennedy NYC to concept and create a variety of photographs highlighting new product trends for Autumn and Winter. We used a muted color palette to play off of the seasonal marketing complementing Equinox’s sophisticated, urban voice. Final imagery was used in Equinox clubs nationwide as well as online and throughout social.