Choosy Brand Launch Campaign
Choosy is a new on-demand shopping platform curating the most talked about high fashion looks from your social feed, making them available for all women, in all sizes.
Working closely with Barrel NY, I art directed and photographed Choosy’s launch campaign to reflect strong, independent, fashion-forward women creating bold and beautiful imagery. The photographs were posted as an OOH takeover in the NYC Subway System, on their website and throughout social media.
Responsibilities included: Art Direction, Location Scouting, Shot List Creation, Photography and Retouching
- Project Roles
- Art Director, Photographer, Retoucher
- Art Direction, Brand Strategy, Portrait Photography
- Brand Identity, Photography, Social Media Content
- Project Industries