Wildist Brand Launch Campaign

WILDIST’s mission is LIVE CLOSER — to the products we use, the people around us, and the planet we live on. WILDIST embodies this mission by being all natural, sustainable, and effective, and blending thoughtful ingredients into unexpected combinations.

Photo Strategy
Develop a 1-year photo strategy and content plan reflecting the millennial target audience within digital retail and social space. In addition, develop photo guidelines that compliment the pre-existing identity, packaging and brand guidelines.

Brand & Product Art Direction
Two creative directions for the brand launch campaign that brings to life its character and position in the personal care beauty essentials category. Each direction to show how it differentiates and elevates the brand across all digital, print and social platforms.

Social Media Art Direction
Develop three series of images reflecting our ingredient core values: fresh, nature inspired combinations that give you the confidence to live closer and connect. Imagery should feel fresh, bold, positive and artistic - an unexpected burst in someone’s social feed.