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Spanx Holiday 2016 Campaign

Creative direction and deliverables for Spanx Holiday 2016 capsule marketing campaign. "Let's Party", the Holiday 2016 campaign call-to-action, comes to life on giveaway merchandise and through festive, high-contrast photography. The Holiday 2016 catalog highlights a partnership with Rent the Runway, pairing designer fashion with the Spanx brand's fun-loving attitude. The cheeky graphics and easy silhouettes of giftable apparel round out the Holiday story.

Project Roles
Art Director, Creative Director, Designer, Illustrator
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, Management of Teams 1-10, Marketing Strategy, Packaging Design, Print, Retail, Visual Development
Apparel, Fashion Designs, Packaging, Photography, Retail Designs, Screen Prints
Project Industries
Fashion, Lifestyle, Packaged Goods, Retail
Spanx Holiday 2016 Campaign
Spanx Holiday 2016 Campaign
Spanx Holiday 2016 Campaign
Spanx Holiday 2016 Campaign