Spanx Holiday 2016 Campaign
Creative direction and deliverables for Spanx Holiday 2016 capsule marketing campaign.
"Let's Party", the Holiday 2016 campaign call-to-action, comes to life on giveaway merchandise and through festive, high-contrast photography.
The Holiday 2016 catalog highlights a partnership with Rent the Runway, pairing designer fashion with the Spanx brand's fun-loving attitude. The cheeky graphics and easy silhouettes of giftable apparel round out the Holiday story.
- Project Roles
- Art Director, Creative Director, Designer, Illustrator
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, Management of Teams 1-10, Marketing Strategy, Packaging Design, Print, Retail, Visual Development
- Apparel, Fashion Designs, Packaging, Photography, Retail Designs, Screen Prints
- Project Industries
- Fashion, Lifestyle, Packaged Goods, Retail