Brand concept and packaging design for Spanx Sheer Fashion collection.
Spanx prepares to launch the Sheer Fashion collection, offering an edgy alternative to typical layering pieces. Brand elements for Sheer Fashion, the Spanx brand's first collection toward millennial consumers, include logo, typography, color palette, photography direction, and product styling direction.
Sheer Fashion packaging showcases the product through a clear pouch, with styled ways-to-wear featured on the reverse.
- Project Roles
- Art Director, Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Apparel, Brand Identity, Branding, Concept Art, Packaging
- Project Industries
- Fashion, Lifestyle, Packaged Goods, Retail