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Sheer Fashion

Brand concept and packaging design for Spanx Sheer Fashion collection. Spanx prepares to launch the Sheer Fashion collection, offering an edgy alternative to typical layering pieces. Brand elements for Sheer Fashion, the Spanx brand's first collection toward millennial consumers, include logo, typography, color palette, photography direction, and product styling direction. Sheer Fashion packaging showcases the product through a clear pouch, with styled ways-to-wear featured on the reverse.

Project Roles
Art Director, Creative Director, Designer
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Apparel, Brand Identity, Branding, Concept Art, Packaging
Project Industries
Fashion, Lifestyle, Packaged Goods, Retail
Sheer Fashion
Sheer Fashion
Sheer Fashion
Sheer Fashion