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Spanx Fall 2017 Campaign

Spanx hits the road in the Fall 2017 campaign, bringing the brand into a lifestyle environment through colorful travel photography and graphics. Outdoor photography and nods to travel tell the campaign story in a full-spread print ad. Seasonal imagery and graphics flow into the pages of the highly shoppable Fall 2017 catalog. The Fall 2017 Public Relations lookbook sets the stage for long-lead editorial placement. Banners on partner websites carry seasonal visuals and messaging into the digital space.

Project Roles
Art Director, Creative Director, Designer, Illustrator
Company
Spanx
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, Management of Teams 1-10, Marketing Strategy, Packaging Design, Retail, Visual Development, Print
Media
Advertising, Apparel, HTML 5 Banners, Packaging, Photography, Retail Designs
Project Industries
Fashion, Lifestyle, Packaged Goods, Retail
Spanx Fall 2017 Campaign
Spanx Fall 2017 Campaign
Spanx Fall 2017 Campaign
Spanx Fall 2017 Campaign
Spanx Fall 2017 Campaign
Spanx Fall 2017 Campaign