Spanx Fall 2017 Campaign
Spanx hits the road in the Fall 2017 campaign, bringing the brand into a lifestyle environment through colorful travel photography and graphics.
Outdoor photography and nods to travel tell the campaign story in a full-spread print ad. Seasonal imagery and graphics flow into the pages of the highly shoppable Fall 2017 catalog. The Fall 2017 Public Relations lookbook sets the stage for long-lead editorial placement. Banners on partner websites carry seasonal visuals and messaging into the digital space.
- Project Roles
- Art Director, Creative Director, Designer, Illustrator
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, Management of Teams 1-10, Marketing Strategy, Packaging Design, Retail, Visual Development, Print
- Advertising, Apparel, HTML 5 Banners, Packaging, Photography, Retail Designs
- Project Industries
- Fashion, Lifestyle, Packaged Goods, Retail