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Save the Drop

This started as an internal agency passion project to launch a grassroots water conservation campaign for the city of Los Angeles. Our pro bono campaign got so much traction the Los Angeles Mayor's office took notice and partnered with us for an official, citywide initiative called "Save the Drop." We worked closely with the Mayor and his team, the LA DWP and social influencers to launch a bilingual, cross-media campaign that included TV, Cinema, Radio, OOH, Print, Social and Experiential. Steve Carell not only worked with us to become the voice of the campaign, but re-landscaped his property in order to get behind the effort.

Project Roles
Creative Director
City of Los Angeles
Creative Direction
Billboards, Commercials - Radio, Events, Social Media Content, Commercials - Broadcast
Save the Drop