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Branding for The Muse SoCo

In 2017/2018, I developed branding language for The Muse SoCo, a new boutique apartment complex in Austin’s hottest neighborhood. I teamed up with Eva Plainer, an incredible graphic designer at Real Estate Arts, to bring her music-themed vision to life. We presented two copy concepts, and the client chose this direction: Music is the heart and soul of Austin, and SoCo’s newest boutique apartments pay homage to this legacy. A seriously cool place to call home. The spotlight is on the rock ‘n roll and indie rock scenes and has a decidedly retro feel. The vibe is loud, lively, and unapologetic. By capturing the local ethos, The Muse aims to grab the attention of young professionals who work hard and play harder. Design and branding included a marketing campaign, brochure, website, and information graphics. In 2017/2018, I developed branding language for The Muse SoCo, a new boutique apartment complex in Austin’s hottest neighborhood. I teamed up with Eva Plainer, an incredible graphic designer at Real Estate Arts, to bring her music-themed vision to life. We presented two copy concepts, and the client chose this direction: Music is the heart and soul of Austin, and SoCo’s newest boutique apartments pay homage to this legacy. A seriously cool place to call home. The spotlight is on the rock ‘n roll and indie rock scenes and has a decidedly retro feel. The vibe is loud, lively, and unapologetic. By capturing the local ethos, The Muse aims to grab the attention of young professionals who work hard and play harder. Design and branding included a marketing campaign, brochure, website, and information graphics. Here are some examples of the branding work we created and how it was adapted for the website, themusesoco.com

Project Roles
Copywriter
Company
Real Estate Arts
Skills
Copywriting
Media
Branding, Posters, Websites
Project Industries
Real Estate
Branding for The Muse SoCo
Branding for The Muse SoCo
Branding for The Muse SoCo
Branding for The Muse SoCo
Branding for The Muse SoCo
Branding for The Muse SoCo
Branding for The Muse SoCo
Branding for The Muse SoCo
Branding for The Muse SoCo