CFP Group - The DJ Experiment

Most people don't know how to choose a financial planner, and end up relying on word of mouth alone, when they should be looking for a CFP certified planner first and foremost. So to highlight the dangers of picking a non-certified planner, we did a little social experiment and turned a dreadlocked DJ into a clean cut financial planner armed with a fair bit of charm, but almost no financial knowledge. Did anyone fall for it? Ummm, yeah, they totally did.