Street Grace - Suburban Horror Story

Sex Trafficking is and uncomfortable subject to say the least. Thus, it's an issue that's often swept under the table and overlooked. So we set out to use the hype of the Halloween season to get some serious attention pointed at Street Grace, a Georgia organization that fights sex trafficking. We created Suburban Horror Story, a real life similacrum of a real sex trafficking operation. Instead of ghouls and zombies in a make believe haunted house, our visitors saw the true horrors that happen in sex trafficking operations that are all too real, and often happening right under our noses. The project garnered huge press, and impressions, and is currently a North American Effie Finalist.

Project Roles
Copywriter, Creative Director
BBDO Atlanta
Copywriting, Creative Direction
Themed Environments
Project Industries
Street Grace - Suburban Horror Story