Old 4th Distillery - The Chant Generator

First, I brought in Old 4th Distillery as a client by cold calling them. So there's that. Next, we made The Chant Generator to help promote their new Atlanta United Ltd Edition Gin. Partnering with Atlanta United was a huge deal for this small distiller, so we wanted to make the most of it while maintaining O4D's authenticity and local feel. So instead of selling hard, we gave fans a new way to cheer, and solidified O4D's reputation as a company of real Atlantan's out to support the city.

Project Roles
Copywriter, Creative Director
Old 4th Distillery
Copywriting, Creative Direction, New Business, Sound Design, Sound Editing, Sound Mixing
Mobile Apps
Project Industries
Beverage, Sports
Old 4th Distillery - The Chant Generator