BRANDING AND APP DESIGN / 2018
Stellashare is a digital service (web and app) for sharing your most precious moments privately. I was asked to develop their visual identity and design their app.
Stella means star in Latin. But instead of a regular star, I wanted the mark to look more like a pinwheel, which metaphorically speaks directly to what Stellashare is. A pinwheel automatically spreads, or redirects, the windblow in different directions, which is what the users do when they share their moments on the service.
The straight lines of the icon combined with the curvy lines of the type give the logo a modern and friendly look. A slightly muted bold color palette feels pop and fresh, yet, approachable. All these concepts were also used to design the app.
Overall, the identity feels friendly, easy, seamless and dynamic while nodding to sentiments of interaction, reach, connection, growth, circulation and exclusivity, all related to the core of Stellashare’s service.