Music Video: Side Project

Into Dust was a passion project a few of us shot in Dubai with zero budget, a student crew, and less than a week of pre-pro (summer was coming.) We thought this lost little clown was the perfect metaphor for a culture obsessed with masks. From the name brands to the inflated titles, it can feel kind of empty until you reject that fluff. When you let go, magical things start to happen and those rare, like-minded friends surface from the dust. For me, what started as a cute idea about a clown lost in Dubai, became a ode to the incredible friends I found there.