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DACOR

Every great house has a story. But every story is transformed by the teller. That’s why we created content from the perspective of architect, designer, and homeowner—Dacor’s three core target consumers—to highlight Dacor’s role in the bold kitchen remodel of the historic Lautner-Garcia House in the Hollywood Hills. Across all media platforms, we artfully captured the unique perspectives of architect Ron Radziner, designer Darren Brown, and homeowner of the 1962 Lautner designed home, John McIlwee. With a cinematic, long-form film directed by Francesco Carrozzini that captured over 5,000,000 online views, to modular content for social platforms, to a range of print executions, to a successful media partnership with Architectural Digest, the campaign heralded Dacor’s updated Modernist Collection and exemplified the brand’s commitment to both historical legacy and leading edge technology. In addition, I’ve worked on multiple product launch campaigns with print executions showcased here.

Project Roles
Copywriter, Creative Director
Company
Dacor
Skills
Copywriting, Creative Direction
Media
Advertising
Project Industries
Luxury
DACOR
DACOR
DACOR
DACOR
DACOR