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I'm Going To Saks Campaign for Saks Fifth Avenue

In Fall 2010, Saks Fifth Avenue unveiled the transportation-themed "I'm Going To Saks" campaign. The photography centered around unexpected modes of transportation and was accompanied by witty copy that explained why shoppers would go to Saks. I worked with my fellow copywriters to create a consistent tone then teamed with art directors to produce creative copy for all supporting advertising and marketing materials. This included OOH, magazine ads, catalogs, direct mail pieces and in-store signage . Here are some examples of how I brought the campaign came to life across different mediums and product categories.

Project Roles
Copywriter
Company
Saks Fifth Avenue
Skills
Conceptual, Copywriting
Media
Advertising
Project Industries
Fashion
I'm Going To Saks Campaign for Saks Fifth Avenue
I'm Going To Saks Campaign for Saks Fifth Avenue
I'm Going To Saks Campaign for Saks Fifth Avenue