I'm Going To Saks Campaign for Saks Fifth Avenue
In Fall 2010, Saks Fifth Avenue unveiled the transportation-themed "I'm Going To Saks" campaign. The photography centered around unexpected modes of transportation and was accompanied by witty copy that explained why shoppers would go to Saks. I worked with my fellow copywriters to create a consistent tone then teamed with art directors to produce creative copy for all supporting advertising and marketing materials. This included OOH, magazine ads, catalogs, direct mail pieces and in-store signage . Here are some examples of how I brought the campaign came to life across different mediums and product categories.
- Project Roles
- Saks Fifth Avenue
- Conceptual, Copywriting
- Project Industries