Social Media for Garnier
For 2.5 years, I was the lead creative for Garnier USA's social media channels. Our team created on-going content for the brand's Instagram, Twitter and Facebook accounts, as well as campaign specific posts for their Pinterest. To do so, we developed an in-depth Social Playbook that was used to ensure consistency of content, voice and style, not only by us (Publicis) but also by the client. Although we were a scrappy team with a tiny budget, we fleshed out every detail of our shoots before we even got into the studio/on location. From pulling swipe and drawing sketches to figuring out camera angles and nailing down props, we had it all planned out. After each monthly shoot I wrote copy for all posts.
- Project Roles
- Conceptual, Content, Content Strategy, Copywriting
- Social Media Content, Social Media Copy
- Project Industries