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Social Media for Garnier

For 2.5 years, I was the lead creative for Garnier USA's social media channels. Our team created on-going content for the brand's Instagram, Twitter and Facebook accounts, as well as campaign specific posts for their Pinterest. To do so, we developed an in-depth Social Playbook that was used to ensure consistency of content, voice and style, not only by us (Publicis) but also by the client. Although we were a scrappy team with a tiny budget, we fleshed out every detail of our shoots before we even got into the studio/on location. From pulling swipe and drawing sketches to figuring out camera angles and nailing down props, we had it all planned out. After each monthly shoot I wrote copy for all posts.

Project Roles
Copywriter
Company
Publicis
Skills
Conceptual, Content, Content Strategy, Copywriting
Media
Social Media Content, Social Media Copy
Project Industries
Beauty
Social Media for Garnier
Social Media for Garnier
Social Media for Garnier
Collaborators