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Hydrating Face Mist Campaign for St. Ives

Face mists are one of the most buzzed about skincare products of the moment. So in March 2019, St. Ives launched 3 new moisturizing mists that offer different mood-boosting benefits: Zing! for an instant burst of energy, Yaaas for a boost of happy, and Ohm for a feeling of relaxation. I teamed up with 2 talented art directors to concept and execute a cohesive campaign across key visuals, StIves.com, digital videos, and radio spots. Targeted towards Gen Z, the poppy visuals, bubbly talent, and conversational tone, including the tagline “Spritz for all the feels”, run throughout all content.

Project Roles
Copywriter
Company
U-Studio
Skills
Copywriting, Editing, Conceptual
Media
Advertising, Commercials - Radio, Commercials - Video, Websites
Project Industries
Beauty
Hydrating Face Mist Campaign for St. Ives