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PC Financial Rebrand

President’s Choice Financial was a little-known brand, with grocery store kiosks people loved to avoid. Working with the team at SID LEE, we reimagined the user experience, gave the brand a distinct voice devoid of bank-speak, and rebranded PC Financial as the Canadian banking service committed to helping Canadians spend less time banking and more time doing pretty much anything else.

Project Roles
Copywriter
Skills
Copywriting
Media
Brand Identity, Branding
Project Industries
Finance
PC Financial Rebrand
PC Financial Rebrand
PC Financial Rebrand
PC Financial Rebrand
PC Financial Rebrand