Target Goodfellow Campaign

In order to promote Target's latest men's clothing collection, I was the creative producer and copywriter who developed the strategic pitch to present to the client. I presented a variety of post formats to best serve client needs and propose concepts in their language, while remaining in budget, targeting the given audience, and maintaining the BuzzFeed voice. Ultimately, I landed on a shoppable, flat-lay photo shoot which I styled and composed. I worked in collaboration with the photo and design team to orchestrate the post and bring the idea to life. The campaign garnered a high level of engagement equaling over 500K+ views.