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VERIZON - STAR WARS, MAY THE 4TH

TO CELEBRATE STAR WARS DAY (MAY 4TH), WE CHALLENGED FANS ACROSS THE COUNTRY TO A SCAVENGER HUNT THAT TOOK PLACE ONLINE AND IN THE REAL WORLD TO PROMOTE VERIZON'S NEW PHONE; THE DROID TURBO. USING #CAPTURETHEDROID, WE TWEETED A SERIES OF IMAGES AND VIDEOS THAT HINTED TOWARDS OUR PHYSICAL LOCATIONS WHERE WE SAT WITH A TEAM OF JAWAS AND AN R2-D2 UNIT TO AWAIT DIE HARD FANS. CONTESTANTS WHO TRACKED US DOWN (THERE WERE A LOT) WON PRIZES RANGING FROM TICKETS TO COMIC CON TO THE NEW DROID DEVICE. THIS TIME, THESE WERE THE DROIDS YOU WERE LOOKING FOR.

Project Roles
Art Director, Designer
Company
Verizon Wireless
Skills
Adobe Illustrator, Adobe Photoshop, Conceptual, Content, Design, Digital, Interactive, Social
Media
Advertising, Social Media Content
Project Industries
Advertising
VERIZON - STAR WARS, MAY THE 4TH