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Budweiser:: Run home

This is a student idea awarded a silver pencil at One Show/Young ones. Brief: Create a campaign that humanizes and reconnects Budweiser with key cultural moments, recognizing that bold ideas travel, become news and relies not only on advertising dollars. Idea: To help put a roof on top of homeless veterans across the US we took advantage of Budweiser main sponsorship of the major league, and turned the New York yankees into the main soldiers of our campaign. For every home run they scored we built a house for a veteran. The profit of the beers sold across the stadiums will be donated to the cause. Art director: Ignacio Gonzalez Art Director: Gautier Fenestraz

Project Roles
Art Director
Miami Ad School
Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, After Effects, Conceptual, Editing
Case Study Videos
Project Industries
Advertising, Sports
Budweiser:: Run home