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Okay
Pepsi: Super Bowl, Joel McHale / Jay Pharoah

Pepsi wanted to surround the 2019 Super Bowl in a big way (given it was in Atlanta, home of Coca-Cola). They tapped Viacom Influence to produce content related to their main TV campaign, "Is Pepsi Okay?" I concepted, pitched, wrote the script for, developed the treatment for, and creative directed the shoot for Joel McHale's and Jay Pharoah's spins on the question. The project included designing a one-take set, keying in on a timed message, and of course developing a media strategy to put content in front of millions.

Project Roles
Copywriter, Creative Director
Company
Viacom
Skills
Conceptual, Creative Direction, Scripting
Media
Branded Content, Social Media Content
Project Industries
Advertising
Pepsi: Super Bowl, Joel McHale / Jay Pharoah