Pepsi: Super Bowl, Joel McHale / Jay Pharoah
Pepsi wanted to surround the 2019 Super Bowl in a big way (given it was in Atlanta, home of Coca-Cola). They tapped Viacom Influence to produce content related to their main TV campaign, "Is Pepsi Okay?"
I concepted, pitched, wrote the script for, developed the treatment for, and creative directed the shoot for Joel McHale's and Jay Pharoah's spins on the question.
The project included designing a one-take set, keying in on a timed message, and of course developing a media strategy to put content in front of millions.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Creative Direction, Scripting
- Branded Content, Social Media Content
- Project Industries