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Salem, Massachusetts

Salem, a small city in Massachusetts known for its vast historical past, is now home to a fast-growing young contemporary culture. The rebranded identity utilizes the most recognizable piece of iconography associated with Salem, the witch hat. It is stylistically changed into a contemporary simplified, representation of the well-known icon. The system champions the significant cultural identity of Salem into one it’s growing population deserves.

Project Roles
Designer
Skills
Creative Direction, Design
Media
Brand Identity, Branded Content, Branding
Project Industries
Travel/Tourism
Salem, Massachusetts
Salem, Massachusetts
Salem, Massachusetts
Salem, Massachusetts
Salem, Massachusetts
Salem, Massachusetts
Salem, Massachusetts
Salem, Massachusetts
Salem, Massachusetts
Salem, Massachusetts