Evolving Phillips' iconic brand identity.

Philips tasked Collins to reinterpret their visual language for the launch of their Innovation + You campaign.

We found inspiration in the classic Philips crest, rejuvenating it within a new design system along with the typeface and color palette they had championed for decades.

The visual language we created was applied to their advertising and product packaging. The imagery focused on the beautiful physical characteristics of Philips products and the lifestyle of potential users.