Visual identity for JHU Film & Media Master of Arts.

The JHU Film & Media Master of Arts is a new program at the school which was in need of a visual language that fit within the umbrella of JHU's existing brand architecture.

We created a system meant to be a simple abstraction of film dust as a basis for the visual language.

We then combined this system with existing brand assets provided by JHU— colors, fonts and photography.

The new language was then applied to various assets to promote the program and its foundational ideas.