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Lightbox logo animation

Film company logos require longevity and need to convey the brand in a succinct way. We animated the new Lightbox logo, created as part of a rebrand by Planning Unit. The first inception had multiple cuts and angles, however we realised that a simple camera move was more filmic and conveyed the brand better. This logo made its debut at the launch of the feature documentary, Whitney.

Project Roles
Animator, Motion Designer
Planning Unit
Cinema 4D
3D Animations
Project Industries
Entertainment, Media