University of Phoenix "Discover Your Wings" Campaign
Going back to school as a working adult isn’t easy. So we created a campaign to show these mighty students that there’s nothing to fear. Because the strength they need to succeed is within them, and it’s been there all along.
Not only did we create a commercial encouraging adults to become students again, but we also wrote a children’s book to accompany our campaign (link here).
- Project Roles
- Copywriter, Writer
- University of Phoenix
- Conceptual, Copywriting, Social, TV
- Advertising, Children's Books, Commercials - Broadcast, Commercials - Video, Short Stories, Social Media Copy
- Project Industries