McDonald's Olympics Vid

This was a little social video we created while we were working on the bigger Olympics campaign. A lot of people question the pairing of athletes and McDonald's, but when you consider that most young athlete's families spend their time and money traveling constantly from event to event, you realize that McDonald's is an essential part of an athlete's career. Having options for affordable food on the road allows them to keep chasing their dreams. Ask any athlete, and you'll find some pretty amazing McDonald's memories.

Project Roles
Copywriter, Creative Director, Editor (Brand/Content)
DDB Chicago
Conceptual, Copywriting, Editing
Interactive Videos