LEGO City Show

Got handed the impossible brief to develop a content format, that could serve as two-minute online independent content for LEGO City on Youtube and compiled as 11-minute episodes for TV.

"Impossible" it proved not. Although the tv experience is a rollercoaster ride like nothing, you've ever seen before. The 'mini-movies' generated more than 300M views (and still counting). The tv episodes has been translated into 20 different languages, aired on numerous channels with #1 ratings – including going on air, as the first foreign produced show in China (beating the reigning #1 show for the past 10 years).

I wrote the episodes, directed the directors and oversaw production.