Barbie // Last Generation of Firsts
I managed a team of badass creatives, UX, XD, Comms Planning and Strategists to create a global experience on International Women's Day that showcased the world's remaining glass ceilings and inspired girls to break them.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction, Creative Strategy, Experiential, Interactive, Social Media Strategy
- Augmented Reality, Events, Social Media Content