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Barbie // Last Generation of Firsts

I managed a team of badass creatives, UX, XD, Comms Planning and Strategists to create a global experience on International Women's Day that showcased the world's remaining glass ceilings and inspired girls to break them.

Project Roles
Copywriter, Creative Director
Company
Barbie
Skills
Copywriting, Creative Direction, Creative Strategy, Experiential, Interactive, Social Media Strategy
Media
Augmented Reality, Events, Social Media Content