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Haldi: Website

Writing copy geared towards millennials is tricky: it's important to sound authentic, but if you try too hard, you risk alienating both millennials and other demographics. Instead of responding to my client's request for a millennial-friendly homepage by peppering the copy with buzzwords and functionless hashtags, I developed an intimate, informal voice that millennials (and other folks) will find relatable. The homepage begins by addressing the user directly; this mode of address continues throughout, providing a taste of the individualized attention that differentiates Haldi's approach.

Project Roles
Copywriter
Skills
Copywriting
Media
Websites
Project Industries
Beauty
Haldi: Website
Haldi: Website
Haldi: Website
Haldi: Website