Safehouse Disaster Preparedness Kit
The disaster preparedness kits guide readers through survival tactics for fictional disasters, such as what to do if you encounter a black hole, or if domesticated animals attempt a hostile take over.
Upon their subscription, readers are mailed a quiz which sorts them into one of four categories: Voyager, Scrapper, Stockpiler, or Sovreign. This determines the contents of their kits. Each kit includes a handbook and various tools to survive the disaster, however, information about the fictional creators of each kit or how to reach them is always redacted. I did all of the design, writing, and packaging for the project. Pictured below is the kit for encountering your doppelganger, made in the Fall of 2018.
- Project Roles
- Content Producer, Copywriter, Designer
- Personal Project
- Brand Strategy, Conceptual, Copywriting, Creative Research, Packaging Design
- Books, Brand Identity, Branded Content, Packaging
- Project Industries
- Augmented Reality