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JBL: DeflateGate

How do you get culture to notice an underdog brand when it’s competitors enjoy goliath budgets and pro NFL sponsorships? You hijack the hoopla of the most heated debate in NFL history: DeflateGate. ​

Project Roles
Copywriter
Company
BBH New York
Skills
Copywriting
Media
Scripted TV
Project Industries
Advertising
JBL: DeflateGate