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On the Grid

On the Grid (OTG) started as a neighborhood guide to the Gowanus neighborhood of Brooklyn by the (amazing) folks at Hyperakt. Since its 2015 launch, OTG now holds over 537 beautifully crafted guides to neighborhoods across the world, curated by a global squad of designers and agencies. With an already established fan base, On the Grid needed a social direction that would allow them to strengthen their online community, and to reach possible curators for future cities - globally. I came on to lead the art direction and social media strategy for On the Grid’s Instagram channel, identifying opportunities to strengthen OTG’s global online community, designing social media assets, and managing the online community.

Project Roles
Art Director, Content Strategist, Designer
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Content Strategy, Creative Research, Creative Strategy, Social Media Strategy , Trend Analysis
Web Apps, Websites
Project Industries
Lifestyle, Travel/Tourism
On the Grid
On the Grid
On the Grid