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Daddies Favourite - It's still around

The waft of bacon butties had the creative floor of the agency we were working at divided—red or brown sauce? And can you still get Daddies? Daddies Favourite sauce sits alongside Heinz Tomato Ketchup and Colman’s Mustard in the British condiments hall of fame. But despite its heritage, 10 people within one office were unable to confirm if it was still around or not. So I decided to write a nostalgic, heart-felt campaign with a nod to our Dads’ “favourite” things—and I used my dad, who’d not long passed away, as the inspiration for the first ad.

Project Roles
Copywriter
Company
Heinz
Skills
Conceptual, Copywriting, Creative Strategy
Media
Advertising
Project Industries
Advertising, Packaged Goods
Daddies Favourite - It's still around
Daddies Favourite - It's still around
Daddies Favourite - It's still around