Leading at Sage - Would you follow you?
Some leaders see real value in personal development whilst some don’t.
I wanted to change negative views of the reluctant leaders. But telling someone (especially a leader) they need to change won’t do the trick. My thinking was that a person must discover it themselves. So we invited some of the Sage top brass to speak to us on leadership but added a couple of twists along the way. By twists, I mean risks as I'd no idea how these leaders would react to such a radical approach. An initial internal launch proved so popular amongst the organisation's 14,000 staff, that the head boffins at Sage released it publicly to demonstrate a forward-thinking approach towards personal development.
My role: Concept, strategy, copywriter, pre-production, casting, art direction, edit direction - and keeping the project hidden from my bosses so they idea didn't become diluted.
- Project Roles
- Content Strategist, Copywriter, Creative Director, Director, Editor (Brand/Content)
- Brand Strategy, Conceptual, Content, Copywriting, Creative Direction, Creative Strategy, Editing
- Branded Content, Social Media Content
- Project Industries
- Advertising, B2B, Software, Technology