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Fridays Refresh

Fridays was losing the attention of its core customers and was unappealing to younger generations. The solution was to completely overhaul their food and drink menu and re-emphasize the importance of one of their biggest assets, their staff, by empowering them to deliver amazing service with authentic personality. The result was a modernization of their core offering and an updating of their food philosophy to be on trend while keeping what people originally loved about Fridays.

Project Roles
Art Director, Designer, Illustrator
Company
TGI Fridays
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Apparel Design, Art Direction, Design, Environments, Packaging Design
Media
Brand Identity, Branding, Icons, Illustrations, Logos, Prototypes, Visual Designs
Project Industries
Restaurant
Fridays Refresh
Fridays Refresh
Fridays Refresh
Fridays Refresh
Fridays Refresh
Fridays Refresh
Fridays Refresh
Fridays Refresh
Fridays Refresh
Fridays Refresh
Collaborators