SGX

What is SGX?
A new and innovative collection of hair styling products consisting of texturizing sprays, dry shampoos and curl- enhancers developed by NYC stylists.

The Transformative World of SGX
We are in the zeitgeist of self-gaze: looking inward for self-transformation and inspiration. Crafted by NYC stylists, SGX gives you the tool to create a transformative hairstyle on your terms, whatever look you’re going for.

Project Roles
Art Director, Creative Director
Company
247 Laundry Service
Skills
Brand Strategy, Conceptual, Creative Direction
Media
Brand Identity, Branded Content
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