Multisite Information Architecture
The Penn State College of Engineering wanted to overhaul the College’s ecosystem of websites. After conducting 20+ interviews with students, professors and departments, I prescribed a new IA that married marketing and utility (the two primary objectives defined by the College) and standardized dozens of websites under the www.engr.psu.org umbrella.
- Project Roles
- Content Strategist
- Content Strategy, Information Architecture, Research, User Research
- Project Industries