...or you could use Intercom
The "...or you could use Intercom" campaign is Intercom's first out-of-home marketing campaign, that ran on billboards along the Bay Bridge, Youtube spots, the Montgomery BART station in San Francisco, and the Austin-Bergstrom Airport. The campaign focuses on a bad way/good way visual motif to speak to the value that Intercom brings to sales and marketing teams, and has fun doing it. We strategized, copy wrote, designed, produced, photographed, and shipped everything in house - each person involved played a vital role in making Intercom's first campaign a success.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe Photoshop, Art Direction, Brand Strategy, Design, Post-Production, Still Life Photography
- Project Industries
- Software, Startups, Technology