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Bundaberg | Rumbassadors

As a premium offering created for Bundaberg Rum connoisseurs, every element of the limited edition Rumbassador Blending Kit was designed to reflect the craft that goes into making Australia’s most famous rum, from the wood of the barrels through to the copper of the stills. We forgot about a box and created a product instead, the Rumbassador’s Blending Kit became the stage, the blending laboratory, the tool chest and the table to develop new rum blends created by fans and shared with mates. Influenced by the materials and tools that make Bundaberg Rum unique, the kit’s design echoes the steel narrow gauge railway delivering sugarcane to the refinery.

Project Roles
Designer
Company
Leo Burnett Sydney
Skills
Design
Media
Brand Identity
Project Industries
Beverage
Bundaberg | Rumbassadors
Bundaberg | Rumbassadors
Bundaberg | Rumbassadors
Bundaberg | Rumbassadors
Bundaberg | Rumbassadors
Bundaberg | Rumbassadors
Bundaberg | Rumbassadors