Bundaberg | Rumbassadors
As a premium offering created for Bundaberg Rum connoisseurs, every element of the limited edition Rumbassador Blending Kit was designed to reflect the craft that goes into making Australia’s most famous rum, from the wood of the barrels through to the copper of the stills.
We forgot about a box and created a product instead, the Rumbassador’s Blending Kit became the stage, the blending laboratory, the tool chest and the table to develop new rum blends created by fans and shared with mates.
Influenced by the materials and tools that make Bundaberg Rum unique, the kit’s design echoes the steel narrow gauge railway delivering sugarcane to the refinery.
- Project Roles
- Leo Burnett Sydney
- Brand Identity
- Project Industries