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Samsung | S-Drive

Samsung S-Drive is a safe driving program that turns a typically distracting device into a safety mechanism - the smartphone. The S-Drive is designed to encourage safer driving, focusing on rewarding rather than punishing. In doing so, S-Drive helps to transform one of the biggest distractions on the road into a potentially life saving tool.

Project Roles
Art Director, Designer, Illustrator
Leo Burnett Sydney
Art Direction, Design
Brand Films, Mobile Apps
Project Industries
Samsung | S-Drive
Samsung | S-Drive