Samsung | S-Drive
Samsung S-Drive is a safe driving program that turns a typically distracting device into a safety mechanism - the smartphone.
The S-Drive is designed to encourage safer driving, focusing on rewarding rather than punishing.
In doing so, S-Drive helps to transform one of the biggest distractions on the road into a potentially life saving tool.
- Project Roles
- Art Director, Designer, Illustrator
- Leo Burnett Sydney
- Art Direction, Design
- Brand Films, Mobile Apps
- Project Industries