Renovate America

Renovate America provides financing for energy conservation and water efficient home improvement projects. I directed design for the new digital platform; a singular place where stakeholders can share and exchange value, homeowners will feel empowered, governments can get improved communities, and contractors can grow their businesses.

The primary objective for this product was to match the homeowner’s vision of what they hired us to do. What job or problem do they want solved or completed? Renovate America’s customers aren’t buying solar panels, windows or HVAC systems; they’re buying the experience these products provide.

The improved experience resulted in a substantial lift in leads of 44% and an increase in completed applications.